Note: This article only pertains to you if you are an Erin, not a Megan, and therefore enjoy Halloween, costumes, candy, drinking, winning costume competitions, winning in general and being better at everything than other people.
1. Remember that there are prizes and prestige to be won by participating in your Halloween party. And booze. And maybe flirting with the dude that’s been doing the construction around the office. Also remember to ask about the theme of your office Halloween party before you begin assembling the various elements of your extravagant costume, which costs money
2. You’ve just found out your party has a theme. What is it again? Brand icons? Hm. Strange perhaps, but you do work at an advertising agency. Brand identity is your bread and butter. Do not be stumped by the strangeness! Brainstorm time. The only brand icons you brainstorm, however, are black.
3. Educate yourself. Google the shit out of every synonymic phrase for “corporate mascot” that you can. Your options are now characters on cereal boxes, animals or spokespeople for Geico. Be disappointed in the results.
4. Enlist your friends. They will all tell you to be Flo, of the Progressive commercials. Reject this idea. You know at least four people are going to show up with red lipstick and Bump-its at your party. Not creative enough!
5. Discover a recognizable, but obscure enough brand icon that only you will have thought of. She is human and can be constructed cheaply. Everyone will marvel at your ingenuity.
7. Spend three days combing the town for a yellow, long-sleeved dress, shoes and perfect gold wig. This is harder than one would expect. Justify increasing your costume budget. Determine that the internet is better suited to your needs. Pay extra for the expedited shipping because your party is at the end of the week.
8. Strike up a conversation at work regarding the party. Learn in passing that someone else has also found your brilliant, obscure idea and will be coming to the party as the Morton Salt Girl.
9. Stifle rage.
10. To Google!
11. Find a less unique, more elaborate idea. Increase your budget. Pay for next day shipping. Reason, you can always return the last costume of course.
12. After this second costume is bought, remember that all purchases from Halloween costume stores are final after Oct. 20th. Fucking shit.
13. Stew. Stare at discarded, expensive costumes balled up on your closet floor.
14. The new costume arrives. Fret about how intense it is. Consider the ramifications of looking like an overeager weirdo among your office peers. These are, after all, the same people that don’t understand what you’re doing when you “raise the roof” in status meetings.
15. Too late. Your party is on Friday. It’s all or nothing, and everyone knows that not wearing a costume to a Halloween party is the most intentional asshole move in the world. You have no choice. Suit up.
16. Drink throughout the party to assuage the weirdness. Oh wait, your costume covers your face? There’s no mouth hole for beers?