“So it’s a beer festival and there are rows and rows and miles and miles of tables flowing golden delicious beer. All the breweries just line up to supply you with all the sweet nectar you desire. We wandered down the first row and got a taste from every last table. And the people, they walk around with hats overflowing with snacks and the finest necklaces made of crunchy pretzel to keep from getting too drunk. And by the end of just the first row, we were so wonderfully inebriated we had to stop for the night and go get a coffee to sober up to get home!”
That’s what my friend Tim told me about the Great American Beer Festival that I had just missed when I arrived back in the States last year (slightly embellished).
Hundreds of breweries. Thousands of beers. Endless tastes. Food accessories. All right here in Denver! If only I didn’t have to wait 11.5 months…
Fast-forward 9 months, and Erin and I did exactly what you would expect us to do: Circled October 13th on our calendars and planned a beautiful beer-soaked rendezvous.
Erin bought her flight here in July and August 2nd we hunkered down at our computers to buy $65 tickets the day they went on sale. WOOOOOO! BEEEEEERFESSSST!!!!!!! PARTAAAYYYY!!!!!! YEEEEEEEEEAH!!!!!!!!!!!!!!!
And then this happened:
Megan: so what is going on?! did you get tix? i’m seeing tweets about it selling out. wtf is going on dude
Erin: oh shit!
Megan: gahhhhhhhh the site is being so slow!!! maybe it’s the members only part that’s selling out. okay. okay. it’s okay.
Erin: aw shit, i can’t seem to get any tix for saturday
Megan: DUDE. dude dude dude.
Erin: is it sold out? i can’t get ANYTHING. let’s try friday. i can change my flight
Megan: beer fest sells out in 25 minutes all weekend? yeah right. i am not buying any of this
Erin: bluuuuuuuuuuuurgh. booooooooooo
Megan: i am convinced this is a ticketmaster error or something, i feel like i would’ve heard a lot more about this festival if it was going to sell out in 20 minutes
Erin: i’m so sad right now
Erin: so stub hub has some for a billion dollars
Erin: and upwards. who could have foreseen that these were going to sell out like that???
Megan: no one!!!!! last year it took 10 TEN days. fuck stab
Surprise. Confusion. Disbelief. Horror. Disappointment. Rage. Emotions ran the gamut that day. There was much speculation regarding exactly how and why the tickets sold out so fast. Personally, I blame the evil, wicked institution that is StubHub. Currently, there are over 200 tickets still on sale for three times their value. I won’t get into my conspiracy theory regarding modern ticketing practices and the role of StubHub in them because just thinking about it makes me want to throw an epic temper tantrum, complete with fist-shaking, foot-stomping and insufferable shrieking.
And now the Great American Beer Festival weekend is upon us. Erin is still coming to Denver. But instead of enjoying dozens of delicious, hoppy concoctions with like-minded beer friends, we will sit sadly alone at my house. Without rows of new brews. Without pretzel jewelry. Without hope.